Scaling Multi-Product Media Platform Launches from Days to Hours

Dentsu, the largest advertising agency in Japan, also the fifth largest advertising agency network in the world, needed a faster way to build and launch new media platform modules across teams. Kagen ADD helped by creating one reusable setup for core functions like taxonomy, campaign management, media plan processing, activation, audit, and governance. This allowed 25-30 engineers to avoid rebuilding the same work for every module, launch new modules in hours instead of days, save 2-4 hours per repository during audits, and process hundreds of media plan rows in a single request.

80% Faster Module Launch Setup
60% Less Audit Review Effort
70% Faster POD Onboarding

Business Requirements

The company needed a faster way to build and launch multiple media product modules across POD teams. Each team was recreating the same setup, workflows, audit steps, and security processes, which slowed delivery and created inconsistency. Manual Excel-based media planning also added effort and made scaling connected media operations harder.

Key requirements included:

Standardize setup patterns across multiple product modules and POD teams
Reduce repeated workflow, audit, and security implementation effort
Automate manual media plan ingestion from Excel-based workflows
Create a reusable AI and automation setup that could support taxonomy, campaign management, activation, and governance

Kagen ADD helped create a shared setup across teams, allowing teams to reuse proven patterns instead of recreating them for every product. This enabled faster onboarding for new PODs, more consistent module delivery, and scalable automation across connected media workflows.

Solutions

Shared AI Automation Setup

Built a reusable Kagen ADD setup to support multiple platform modules and product PODs
Standardized common patterns for workflow, audit, governance, and security cycles
Enabled global agents and shared libraries to be reused across the platform

Taxonomy and TXG AI Automation

Supported conversational naming, folders, and worksheet workflows through TXG AI
Reduced manual setup effort by applying reusable AI-native patterns
Enabled rule-compliant processing across hundreds of rows per request

Campaign Management and Workflow Governance

Connected campaign briefs, approvals, workflows, and audit requirements into the platform
Improved consistency across campaign management modules and product teams
Reduced repeated implementation effort for governance-heavy workflows

Media Plan Processing and Activation

Kagen ADD automated the reading of Excel media plans, identified the data structure, and converted the information into a usable format for the system.
Supported activation workflows through external integrations and governance controls
Created a scalable foundation for connected module delivery across ingestion, activation, and audit